Basically: you go there, claim a female character that you feel needs some love/gets fandom bashing and for that week you post something about them each day. I thought it was a lovely idea. Which is why next week you'll be subjected to daily posts about Bonnie from the Vampire Diaries and Brienne from ASOIAF. I think there's a few people on my FL who might be interested or at least want to check who is getting meta written for, so I'll just leave this here. :)